Businesses have become aware of the importance of their positioning in search engines and are now making every effort to appear on the Google front page. Competition is tough so how can you tell the difference? By getting quality links to your website!
Being visible on Google and search engines is a crucial issue for a business. Today, the vast majority of consumers search the internet before making a purchase decision and then 91% of them limit themselves to the first page of Google results.
In other words, if you are not on the front page of the keywords used by your consumers to search for products/services like yours, you will inevitably miss a significant turnover. To improve the positioning of your website search engines and try to take the pole position, you must work your SEO.
Your Positioning In The Search Engines Depends On 3 Criteria:
- The technical structure of your website
- The content of your website
- The popularity of your website
To be well referenced in search engines and position yourself on the first page, you must first make sure that the code of your website corresponds to good practices dictated by Google and its colleagues.
To be on the first page of Google, you must in particular check that your website is suitable for browsing from mobile devices – it’s said that your site is responsive and that it loads quickly.
Then you have to animate your website by publishing content optimized for the web. There are many good practices for writing web content.
You can position yourself on the first page on Google by writing quality content.
The last pillar of SEO is the popularity of your website. In concrete terms, your positioning in search engines depends directly on the number and quality of the links pointing to your website.
Therefore, you must make every effort to obtain a high-quality link so that Google and other search engines consider your website to be relevant. You will optimize your SEO and will be able to claim the top places in the search engines. They are sites, such as neverland beauty that help get links from some other websites and they make the process so natural and a quality type.
Okay, but how to get links to your website? This is the whole purpose of this article!
Already, what is a quality link?
As we have already discussed in the introduction, a link that is valuable is a link of quality. Still, need to be able to define what a quality link is!
A quality link is a link that responds to good practices dictated by Google and search engines. Thus, a quality link is a link that:
- Emanates from a popular website in your field of activity
- Is located at the beginning or perhaps the heart of content
- Is located in a content of at least 300 words (ideally 2000)
- Is positioned on a strategic keyword
Concretely, for the last point and taking as an example this article, it’s important that the link is positioned on an expression of the type to choose well its keywords rather than an expression of the type To know more or the name of your website.
Get Links To Your Website At All Costs? No!
At the very beginning of natural referencing, it was enough to put a maximum of links on a site to be well referenced. It does not matter the nature of the websites and the situation of the link in the page.
Google quickly realized that these practices negatively impacted the relevance of its search results and updated its algorithm to penalize bad practices.
Penalties often result from the abuse of some good practices. To avoid penalties on search engines, here’s what not to do:
- Exchange links
- Buy too many links
- Write too many sponsored articles
- Put an optimized link in signing posts on the forums
- Get links to sites that are not related to the activity (eg pornographic sites)
- Too much optimize the anchor of a link
This last point requires some explanation: the anchor of a link is, in fact, the expression on which the link is positioned.
To illustrate what not to do, I have a simple example: recently, a reader of my blog left a comment on one of my articles explaining to me that she had followed an online training on web design. In her comment, she put a link to the term web design training. However, this expression has no meaning and its syntax is bad. The anchor used is therefore too optimized.
At this point in the article, do you think that you have come looking for tips to get more links to your website and not to know what not to do? Certainly, but it’s important to understand how Google and search engines work to avoid penalties that could be fatal.
Submit Quality content! There is no miraculous recipe if you want sites and blogs to post links to your website, it’s important to offer content that deserves to be shared. never forget, a link is equivalent to a recommendation.
So what is quality content? Quality content is content that has at least one of these vocations: to educate, solve, inform, and entertain.
Imagine you are a window vendor: there is very little chance that a site will naturally publish a link to one of your product listings. He will prefer quoting an excerpt from a tutorial or article presenting the tips for choosing the windows of a detached house.
Get Links To Your Website!
To get links to your website and improve your SEO in search engines, it is important to give sites an opportunity to post a link to your website. In other words, you must have a counterpart to offer. Guest Blogging goes in this direction.
Guest Blogging is the guest article writing. Specifically, Guest Blogging is to write an article that you publish on another website than yours. Guest Blogging has the advantage of allowing you to get links to your website but also to enjoy the audience of the site on which you publish your content.
Backlinks remain the most important sign the almighty Google uses to truly find out the authority of a website out there. The better your very own backlinks are, the greater your ranking in Google search results. SEO Experts are responsible for building quality links, as these are not easy to develop by a layman.